Cameron campaign adviser promotes the value of corporate social responsibility
In a new book entitled 'Who Cares Wins: Why Good Business Is Better Business', published on 8 December 2011 by FT Press, the global chief executive of leading international advertising firm Havas, David Jones, who has also advised on David Cameron’s election campaign and Kofi Annan’s climate change campaign, argues that the worlds of social responsibility and social media have become fused and that there is a commercial benefit for companies who demonstrate that they act responsibly.
In the book, Jones describes an evolving approach over several decades: from 1990 to 2000, when the focus was on altering the reputation of a business in consumers’ minds rather than genuinely changing how the company did things; from 2000 to 2010, when some companies realised they could gain a competitive edge by delivering on promises they made; and from 2010 onwards, where he claims businesses that are not socially responsible will suffer as a result. He also cites corporate transparency as a key factor to achieving business success.
In its forthcoming interactive workshop Responsible Innovation as a Business Driver, to be held in London on 31 January 2012, the Institute of Nanotechnology has assembled a panel of leading UK experts who will provide practical advice on how companies can meet the challenges of demonstrating responsible innovation, which is set to become a cornerstone of the future governance of emergent technologies, and can also benefit from the increased customer confidence that this brings.
Source: The Guardian /...
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